Every product launch needed fresh visuals for different customer personas. We built the pipeline, and launch time dropped from 3 weeks to 3 days.
E-commerce · Health and wellness
July 2025
Persona-specific product visual pipeline integrated with internal CRM
80% cost savings · Launch time from 3 weeks to 3 days · $60,000+ saved annually
reduction in creative production costs per launch
from photo shoot to final assets, down from 3 weeks
saved annually in production costs
visual identity consistency maintained across all new SKUs
*All metrics reflect actual project outcomes. Company name withheld per confidentiality agreement.
overview
A mid-size direct-to-consumer health supplement brand, selling through their Shopify store. The brand had built a loyal following partly through a distinctive visual identity: realistic product photography combined with playful, Notion-style hand-drawn illustrations. The look was distinctive and recognisable across their blog, product pages, social media, and email campaigns.
The brand was growing fast and launching 2 to 3 new supplement SKUs per month. Each new product needed a full set of creative assets: product photography with the signature illustrated overlay, blog header graphics, social media posts, and email campaign visuals. The brand worked with a creative agency to produce all of these assets.
The Problem
The traditional production process for each new product launch combined a professional photo shoot, a freelance illustrator creating custom hand-drawn elements, and the agency's designers compositing and adapting the final assets for each channel.
$4K–$7.5K per launch
Photography, illustration, and compositing costs stacked up before a single asset went live.
2–3 week lead time
No room for reactive campaigns, seasonal promotions, or quick iterations.
No reusable style system
Each new SKU required the illustrator to recreate elements from scratch.
At 2 to 3 launches per month, the brand was spending $8,000 to $22,500 monthly on creative production. The agency was caught in a cycle: each new SKU required essentially the same creative process from scratch.
The Solution
The foundation was the brand's existing illustration library. Every past asset was studied to train a custom model on the brand's specific hand-drawn style: line weight, colour palette, composition patterns, and the way illustrations interacted with product photography.
1. Training the illustration style model
We ingested the full library of past illustrated assets, studying the line weight, colour palette, composition patterns, and the specific way illustrations interacted with product photography. The model learned not just the style, but how it related to the products it was paired with.
2. Building a compositing workflow for new launches
We built a workflow that allowed the agency to input new product photography and generate matching illustrated overlays automatically. The system understood how the hand-drawn elements should relate to the product: where to place accent illustrations, how to maintain visual hierarchy, and how to keep the playful tone consistent across different product categories.
3. Preserving creative judgment at every step
The agency's designers could generate multiple creative directions in minutes, select the best options, and refine them before final delivery. The photo shoot still happened. The creative judgment was still theirs. But the illustration production and compositing that previously took days was now done in hours.
Product Photo Shoot
New product photography captured
Style Ingestion
Line weight, colour palette, and composition patterns studied
Model Training
Custom model trained on brand's hand-drawn illustration style
Auto Compositing
Illustrated overlays generated to match product photography
Creative Selection
Designers choose from multiple directions and refine
Channel Adaptation
Assets adapted for blog, social, email, and product pages
3-Day Launch
Full creative set delivered per product launch
The Shift
$4K–$7.5K
photography, illustration, and compositing
$800–$1.5K
80% reduction per product launch
3 weeks
from photo shoot to final assets
3 days
first product through the new workflow
—
recurring costs at $8K–$22.5K per month
$60K+
saved annually in production costs
The brand's marketing director later noted that the speed improvement changed how they thought about product launches entirely. Creative assets were no longer the bottleneck.
This case study is based on a real client engagement with a direct-to-consumer health supplement brand selling via Shopify. Company name withheld per confidentiality agreement. All metrics reflect actual project outcomes. Each case study represents real client engagements — specific metrics reflect actual project outcomes.
We can build a visual pipeline that generates persona-specific product visuals for each launch, in days instead of weeks.