Case studyIndian financial-services brand
60+ compliant assets per campaign. Three days, down from two weeks.
- industry
- Financial services · Regulated advertising
- date
- February 2026
- what we ran
- Brand intelligence layer, creative and email adaptation, automated brand policing
- impact
- Two weeks to three days · 20+ variations in under 30 minutes
campaign turnaround, down from two weeks
campaign variations generated in under 30 minutes
compliance rejection rate, down from 15% per batch
more creative output on the same account, no new headcount
*All metrics reflect actual project outcomes. The client is named in our private deck; on this page the brand is withheld and its mark is obscured under a confidentiality agreement.
overview
A mid-size creative agency in India running social and email for one of its largest accounts — the flagship non-banking financial company of a major Indian group, $28 billion under management, with a consumer investment app of its own.
The designers loved the design. The week went to what came after: every approved master became sixty or more assets — Stories, feed, LinkedIn, carousel, display — localised for regional audiences, each one having to survive a financial-advertising read. The emailers queued behind the same reviewer.
The Challenge
The work was not hard, it was unforgiving. A misplaced disclaimer or an off-brand blue meant a rejected asset and a restart. Almost none of it needed a creative decision; all of it needed a senior pair of eyes.
- 60+ assets per campaign
- Every master resized and localised across formats, languages and regional visual registers.
- Emailers behind the same door
- A fixed template, two footer variants and a bespoke hero image — queued behind an already overloaded review.
- No single source of truth
- Assets lived across five teams. When one updated a file, the others never heard, and nobody caught it until review.
- 70% of billable time on production
- Two-week cycles, with the strategic work squeezed into whatever was left.
The guidelines were part of the problem — four versions across a drive and a stack of PDFs, annotated so one section pointed at an older document and the next at the newest.
Most of this work required minimal creative judgment but consumed senior designer hours.
Our Approach
Not a faster way to resize files. The thing the account never had — one place that knew what the brand was — and production and review made to answer to it.
1. One brand intelligence layer
The PDFs with their contradictions, the drive, a year of approved campaigns and the rules the category runs under, resolved into one machine-readable set: colour and its proportions, the type ramp, every bar and inset, lock-up law, voice, and the disclaimer that cannot be edited.
2. A creative suite on top of it
The team writes a campaign intent. Back come masters and adaptations — every format, both languages, illustrated and photographic — plus the emailers, as layers. Nothing is flattened, so a designer changes a headline without starting again.
3. Brand policing before review
Every variation measured against the brand brain at the click of a button. Hours of asset-by-asset auditing, returned in seconds with the failing property named.
The Brand Brain
Four sources that disagreed with each other, resolved into one set of rules every later step answers to. Open a branch to see what came out of it.
- Guideline PDFsFour versions, each superseding part of the last
- Shared driveLock-ups, fonts, email images — five teams, no owner
A year of live campaignsEverything the client had already approved and shipped- Category rulesDisclaimer wording, minimum type size, claims to avoid
Colour
7 tokens- Primary blue #1961ACHeadlines, frames, the bottom rule
- Lime #DEDC00Top rule, highlight plates, chart fills
- Deep navy #0D4A7AHair, darkest garments, weight on light grounds
- Ice grey #E8EEF2Screens, halos, quiet spatial depth
- Peach #F5C3A6Every skin tone, one flat value
- Warm orange #F27041Rare punctuation — one arrow, never a field
Built as layers, not as a picture
Generation stops being useful the moment a designer has to redo it. So nothing is flattened: a creative arrives as the layer stack a designer would have drawn, every layer still live.
- Mutual fund investments are subject to market risks. Read all scheme related documents carefully.locked
- Visual Asset
- Divider Line
- Start an SIP from ₹500.
- light up every plan.
- This Diwali,
- Brand Lockuplocked
- Bottom Accent Bar
- Top Accent Bar
- Backgroundlocked
Brand Lockup
Each element lands as its own object: geometry, fill, font file, and the rule that governs it.
One master, every frame it had to live in
A story is not a square with letterboxing. Each frame is re-laid out, and the artwork re-drawn to fit it — panoramic for the landscape cuts, stacked for the story. Every board below sits at one shared scale.
Story · Reels1080 × 1920
Feed · portrait1080 × 1350
Feed · master1080 × 1080
YouTube · display1920 × 1080
LinkedIn · OG1200 × 628
MPU300 × 250
Scroll the rail →
Two axes, not one
Localising a financial campaign in India is not translation. Hinglish lands differently from English in the same market, and an illustrated frame promises something a photographed one does not — so register and language are separate axes.
Six routes to review in the time one master used to take.
Rangoli · Hinglish 
Home loan · English 
App · Hinglish 
Sparkler · English 
Gifting · Hinglish 
Mithai · English
The emailers came out of the same brain
Email was the slower half: a fixed 652 px table, two footer variants, a hero built by hand every time. The suite writes the copy, composes the hero to the same rules, and exports sendable HTML on the client's own template.
- 652 px fixed table · exports as HTMLThis Diwali, light up every planBlue footer variant
- 652 px fixed table · exports as HTMLEk diya kal ke liye bhiWhite footer variant
Brand Policing
In financial advertising the expensive mistake is not an ugly layout, it's a rejected one. Every variation is measured before a person sees it — work the creative director used to do by eye, for hours.
Dashed line: the 51 px content inset the guideline defines.
- Accent rules26 px · inset 51 px · #DEDC00 over #1961AC
- Lock-up197 × 79 px · 44 px from the top · solid ground
- Content safe areaArtwork crosses the 51 px inset on both trims
- Copy colourHeadline #1961AC on white
- Mandatory disclaimerPresent · 19 px · wording unedited
- Claims and voiceNo return promise, no urgency on market movement
Six clusters, measured against the brand brain rather than a designer's memory of it.
Campaign Intent
One brief, in a sentence, plus how many routes
Brand Brain
Colour, type, geometry, voice and compliance rules
Layered Creative
Masters, formats, languages and emailers — all editable
Brand Policing
Every asset measured against the rules in seconds
Designer Review
The team refines and decides what ships
Export
Assets and sendable HTML, out in one click
3-Day Delivery
Intent to full campaign, start to finish
The Result
2 weeks
approved master to delivered assets
3 days
written intent to the full set
4–5 days
manual production per batch
Under 30 min
20+ variations, social and email
Hours
checked by eye, asset by asset
Seconds
12 checks, failing property named
The client expanded the engagement with additional campaign streams. The agency absorbed them without hiring.
This case study is based on a real engagement with a creative agency in India servicing a major financial services brand. The brand is withheld and its mark is obscured in every creative shown here, per a confidentiality agreement. All metrics reflect actual project outcomes. The Diwali campaign reproduced on this page was produced on the same platform to illustrate the workflow.
Spending too long on campaign variations?
We can put your brand and compliance rules into one layer, and turn a campaign intent into every asset it needs — still editable, already checked.